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Food Label Developed to Ensure Reduced Chemical in Canadian Commodities

Pristine Ingredients was announced at a Fly By Breakfast event hosted by Precision AI

Pristine Ingredients label guarantees lower pesticide residues in food

REGINA, SK, July 12, 2022 – Today, Pristine Ingredients Inc. announces the Pristine Ingredients food label for ingredients grown with less pesticides. The label comes as a joint endeavour between Exceed Grain Marketing, Sure Growth Solutions, and Precision AI.

The label will be applied to products signifying ingredients used have been proven to contain less pesticides. It will apply to commodities produced using Precision spray drones developed by Precision AI to target weeds during herbicide application. The development of this technology makes this evolution in food labelling possible.

Consumers will be able to scan a QR code on the label and trace the ingredients back to the original farm, and an independent third-party lab test report on pesticide residue levels can also be viewed. This will guarantee the least required chemical used without compromising farmer’s yield, pest control, or grain quality.

The Pristine Ingredients label represents a new class of ingredients grown in a sustainable fashion with less pesticides, but without the cost premium of organics.

“Consumers are demanding healthier food, but until now had no way of knowing how much pesticide residue is in their food”, says Daniel McCann, CEO of Precision AI. “This label gives consumers the confidence to know which of their favourite products contain less pesticides.”

The label also measures compliance with Maximum Residue Limits (MRL’s) required by government agencies, increasing the marketability of the crop internationally and domestically.

“With the ever-increasing demand for high quality food – we at Exceed are developing the Pristine Ingredients brand, advancing the industry while establishing Canada as a world leader in providing high quality food ingredients to supply consumers around the world.” Says Derek Squair, President of Exceed Grain Marketing.

Pristine Ingredients Inc. is the culmination of a $26.2M project announced in 2020, co-funded by Protein Industries Canada and the Global Institute for Food Security at the University of Saskatchewan.

About Precision AI

Precision AI is a Regina, Saskatchewan, based AgTech company. Started in 2018, Precision AI develops drone-based solutions to facilitate precision spraying in row crop farming. Committed to providing innovative, sustainably SMART farming solutions to reduce the use of traditional chemicals within our food system, Precision AI is at the forefront of the autonomous farming revolution. The start-up won the innovation award at the 2019 Canadian Farm Progress Show and generated $20 million in equity and grant funding in its first seed round in 2021.

Find out more at www.precision.ai


Jessica Day
Marketing Manager
Precision AI

About Exceed Grain Marketing

Exceed Grain Marketing is an independently owned company that provides farmers, as well as industry partners, professional and unbiased grain market intelligence. Our team is made up of independent advisors with over 300 years of combined experience. With footprints in Manitoba, Saskatchewan, and Alberta, we continue to expand a network of advisors across the country who are passionate about agriculture and their clients’ success.

To learn more about Exceed Grain Marketing, visit exceedgrainmarketing.com


Michael Ferguson
Vice President
Exceed Grain Marketing